Whether you have a limited budget or no budget at all, you can conduct Market Research to help your business or practice grow. 

Market Research can help you:

• Keep clients & customers longer
• Increase revenues from these clients and customers
• Develop efficient & effective advertising at a lower cost
• Launch more appealing & profitable services

The hardest part of Market Research is being open-minded enough to  listen- really listen - and then acting thoughtfully on what you have learned.

If you make or sell something - law firms, ad agencies, retail stores, financial planners - you need Market Research.  Is your practice big enough? Are you retaining your clients? Are your ads working? Do you know why or why not?  We can show you how to find out.

During the presentation, I will show you how to:

• Think differently about the marketplace
• Ask better questions
• Establish your market research goals
• Conduct your own market research or how to select a market research vendor
• Analyze your current internal information
• Differentiate between a survey, a focus group, primary & secondary information, content analysis and Gap analysis and how to use them

Presenter:
Bob Mazerov is the founder of The Mazerov Group, where we help our clients toward greater profitability through marketing research, strategic planning, more effective branding, and advertising.  After earning bachelor’s and master’s degrees from The Ohio State University, Mazerov worked at The Atlanta Journal and Constitution; then at the PepsiCo division, Pizza Hut, where his research and marketing strategies powered the launch of some of the company’s most successful and profitable new products and award-winning advertising. In 1993, Mazerov began his own marketing research, strategic consulting and branding company headquartered in Denver, Colorado, but working worldwide with companies such as AVIS, Discover Card, Applebee’s, Coca Cola, Arby’s, Quiznos, Sun Microsystems, and Red Robin. The Mazerov Group has developed over $5 billion in new products, services and advertising campaigns. Bob lives in a Denver suburb, never eats pickles, and always wears a sweater.